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Image: A person with bright colored hair looks into the sky.

Bringing Visions
to Life.

Evolve your brand identity with strategic design infused with your unique voice.

SARA ROBERTS
CREATIVE MAGICIAN & DESIGNER

Image: Self portrait of Sara drawing on an iPad.
Image: Three orange stars used for decoration.

Hey there.
I'm Sara.

As a graphic designer and illustrator, I've discovered that nothing brings me greater fulfillment than expressing my innermost thoughts and feelings through art and design. I enjoy teaming up with others to bring their ideas to life in a way that brings out their unique identities. I've had the pleasure of working with some amazing individuals and local brands in the past, and I would be thrilled to help you uncover your artistic identity through the power of visual art. My approach is marked by a lively, dynamic and idiosyncratic style.

Image: A photo of a designer's hands choosing color palettes.
Image: A branding kit displayed on a table.
Image: Art tools being used to create an illustration.

What I Can Do For You

Graphic Design

Elevate Brand Looks

Custom Illustrations

Create print and digital designs that effectively communicate calls to action and drive measurable results. By combining visually appealing aesthetics with strategic messaging, I create designs that engage and motivate audiences to take notice.

Elevate brand design by creating unique visual identities for businesses and individuals, including logos and marketing materials, that help them stand out. From business cards to website design to social media, I cover all the bases.

Design custom illustrations that are unique and tailored to your specific needs. Illustrations showcase individuality and help convey a message in a memorable way. Add a personal touch to your branding, website and marketing materials.

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Take a peek at my projects.

Image: Three orange circles used for decoration.
Image: Three green circles used for decoration.
Image: AlcheMystical Tarot Deck logo.

ALCHEMYSTICAL
TAROT DECK

Kickstarter Campaign

The AlcheMystical Tarot Deck is a 92-card deck that was co-created with Chinkal Pareek. It takes users on a journey towards expanding consciousness. The final product was brought to life thanks to a successful Kickstarter campaign in May 2021 when nearly $19,000 was pledged by supporters to make it happen. A special thank you goes to LudoCards for their printing expertise.

Image: Three pink stars used for decoration.
Image: An ad for AlcheMystical Tarot deck.
Image: An ad for AlcheMystical Tarot Deck.
Image: An ad for AlcheMsytical Tarot Deck.
Image: AlcheMystical Tarot deck.
Image: Three pink stars used for decoration.
Image: An ad for AlcheMystical Tarot deck.

TIDAL LIGHT YOGA

Branding & Illustration

I had the pleasure of creating the online presence for Tidal Light Yoga. The brand's core values of balance and harmony were reflected in the design, with whimsical characters practicing yoga in brand colors. Additionally, we incorporated the owner's canine friends as adorable yoga dogs, adding a touch of playfulness to the overall aesthetic. To further enhance the user experience, we created a video that showcased the range of characters. 

Image: Tidal Light Yoga logo.
Image: A product mock up of Tidal Light Yoga products.
Image: A person in a yoga pose.
Image: An illustration of a group yoga class.
Image: An illustration of a dog doing yoga.
Image: An illustration of a dog doing yoga.
Image: An illustration of a dog doing yoga.
Image: An illustration of a dog doing yoga.
Image: Three orange stars used for decoration.
Image: Three orange circles used for decoration.

LUNCHBOX LARRY
AND FRIENDS

Illustration & Motion Marketing

Lunchbox Larry and Friends was a project aimed at promoting the Horizons' Lunchbox Fundraiser supporting Meals on Wheels. The project involved creating a set of characters that represented each of the five sandwich options, including Wilma Wrap, Italian Sam, Chicken Sal, Ronnie Roast Beef and Tina Turkey, along with Lunchbox Larry. The characters were designed to be fun, friendly and relatable, making them appealing to audiences of all ages. I used a mix of traditional and digital techniques to create the illustrations, bringing the characters to life in a way that would resonate with the target audience. The motion design aspect involved creating short animations featuring the characters, which were used to promote the fundraiser on social media and other digital channels.

Image: Lunchox Larry and Friends illustrations for Meals on Wheels Lunchbox Fundraiser.
Image: A social media graphic of Lunchbox Larry.
Image: An illustration of Lunchbox Larry.
Image: An illustration of Ronnie Roast Beef.
Image: An illustration of Wilma Wrap.
Image: An illustration of Tina Turkey.
Image: An illustration of Chicken Sal.
Image: An illustration of Italian Sam.
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Image: An ad for Primal Vision Art Cards.

PRIMAL VISION
ART CARDS

Image Design & Packaging

Primal Vision Art Cards feature stunning artwork of close-up animal eyes, each with a unique meaning and vision that is detailed on the back of each card. The packaging design is original and features two pieces with a fold-out style box. The goal was to create a design that not only captured the essence of the animal's vision but also enhanced the user's experience while using the cards. I utilized a pastel color palette to create a calming and inviting vibe, while the touch of gold gradient added a feel of luxury to the overall design. The result was a visually stunning and informative card deck that is not only functional but also an elegant work of art. This project celebrates the beauty and diversity of the animal kingdom while providing users with an enriching experience. Check out the prototype below.

Image: An illustration of a Tiger Eye from the Primal Vision Art Deck.
Image: The back of the Tiger Eye card in the Primal Vision Art Deck.

LIPAN APACHE SHIELD

Pyrography - Art

I had the honor of creating a pyrography piece of art for the Tribal Chairman of the Lipan Apache Tribe of Texas, Bernard Barcena. The artwork was created using a pyrography pen, which allowed me to burn intricate designs onto a wooden board. Once the pyrography was complete, I used watercolors in the Lipan Apache sacred colors to paint the piece, bringing the design to life. The finished artwork was a stunning representation of the Lipan Apache culture and heritage, incorporating traditional symbols and elements that were meaningful to Chairman Barcena and his community. The creation of this piece allowed me to showcase my skills as an artist while also contributing to the preservation of Native American culture and heritage. I am proud to have had the opportunity to create something that will hold significant value for Chairman Barcena and the Lipan Apache Tribe for years to come.

Image: Lipan Apache Shield.
Image: A pyrography art piece of the Lipan Apache Shield.
Image: An orange star used for decoration.
Image: An orange star used for decoration.

DENISE NICOLETTE

Branding & Web Design

The website for Denise Nicolette features a collection of her stunning photography prints available for purchase, providing customers with the opportunity to bring her unique perspective and artistry into their homes. Additionally, the website includes a blog section where Denise shares her world travels with her beloved cats, adding a personal touch to the overall experience. The design of the website was intended to showcase Denise's personality while providing a seamless user experience. We opted for a clean, modern aesthetic with easy-to-navigate sections that allow customers to browse and purchase prints with ease. The end result was a beautifully designed website that reflects Denise and her artistry, providing a platform for her to share her work with the world. 

Image: Denise Nicolette logo
Image: Three orange circles used for decoration.
Image: a poster of the Ballroom Blitz Stretch, created by Sara

BALLROOM BLITZ STRETCH

Stylized Illustration

The design for this stylized illustrative poster began after a guitar lesson with my instructor. The concept is based on the lyrics to a popular song "The Ballroom Blitz," along with the frets used to create certain sounds in the song. The dancers in the photo capture the chaotic lyrical story as they step on the 7th and 12th frets on the neck of the guitar. 

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The neck of the guitar was hand drawn using Adobe Illustrator on iPad Pro. Adobe Photoshop was used to add special touches, such as filter techniques and text effects.

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The poster is 16x20" and has been printed professionally on semi-gloss paper.

Image: Three orange circles used for decoration.
Image: A lion with two stars covering the Third Eye.

Have a wild idea?
Let's make it happen.

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